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play to your strengths as a business owner
Marketing / Entrepreneurship

Play to Your Strengths as a Business Owner

The Growth Strategy Nobody Teaches You You're three hours into a task you hate, and you suddenly realize you've gotten almost nothing done. Your inbox is a graveyard. Your coffee…

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May 30, 2026
Local business marketing experts
Buyer Persona / Copywriting / Marketing

The One Sentence That Can Win or Lose You the Job

Your website headline is doing more work than almost anything else in your marketing. https://open.spotify.com/episode/0PIJLWCByUoAD1lCwjKJr3?si=ODcoOvHxQ_iuIPdYkilM_A If someone lands on your site and leaves within five seconds, the odds are they…

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May 21, 2026
How to get found on Google Maps
Local SEO / Marketing

Your Google Business Profile Might Be Quietly Costing You Customers

https://open.spotify.com/episode/62TYbbk79WTQJuU3RgRsyJ?si=ad8f5014a2374863 If you haven’t looked at your Google Business Profile in a few months or years, this might be uncomfortable to hear: Your profile isn’t just sitting there. It’s shaping…

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May 21, 2026
review responses are marketing
Marketing / Buyer Persona / Local SEO / SEO

Your Review Responses Are Marketing (Whether You Realize It or Not)

Every review response you write has two audiences: the person who left it, and every future customer deciding whether to call you. https://open.spotify.com/episode/0rFEuWmtoldG6yxN3m8EM6?si=1b57a7fd45cd4f60 Most business owners treat review responses like…

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May 21, 2026
visibility for your business
Copywriting / Content Writing / Local SEO / Marketing / SEO

The Best Contractor Isn’t Always the One Who Gets the Call

You can be better than your competitors and still lose business to them. https://open.spotify.com/episode/51qC8DSPYLgpTqstRK5Yja?si=e847c9bba53247ca Look, the best contractor in your market might also be the least visible one. That's a…

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May 21, 2026
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