Have you ever been at a dinner party with friends and one guest you've never met before? Usually, one of two things happens. You either leave barely able to recall…
The sale is the beginning, and treating it that way opens a real source of business growth. The moment someone buys from you, they are your warmest opportunity. What you…
You see a shop with a stunning window display. Everything looks like it was chosen with care, so you walk in to see what’s inside. To your surprise, you find…
A few months ago, I strained the ligament on the outside of my wrist, and a small problem had unexpected side effects. I always keep a rubber pad in the…
Your website headline is doing more work than almost anything else in your marketing. https://open.spotify.com/episode/0PIJLWCByUoAD1lCwjKJr3?si=ODcoOvHxQ_iuIPdYkilM_A If someone lands on your site and leaves within five seconds, the odds are they…