BUILD A LEAD GENERATING MACHINE THAT WORKS 24/7

Your Business Deserves Marketing That Works as Hard as You Do

FOR BUSINESSES LOSING JOBS TO COMPETITORS WHO SHOW UP FIRST

Your Competitors Aren't Better Than You They're Just Easier to Find

Last month, hundreds of local customers searched for exactly what you do. How many found your website? We help service businesses get found on Google, Maps, and AI tools and then turn those visitors into paying customers.

Your Customers Can’t Find You

Right now, someone in your area is searching “[your service] near me” on Google. They’re ready to hire, and have a credit card in hand.

But they’re not finding you.

Your Google Business Profile isn’t optimized. Your website isn’t ranking. AI tools like ChatGPT don’t know you exist.

So that ready-to-hire customer calls your competitor instead.

They Find You, But You Lose Them in 8 Seconds

You’re getting traffic to your website. Customers are landing on your homepage.

And then they leave.

Why? Because your website doesn’t build trust by showing why you’re different and how you’ll solve their problem.

If your website doesn’t do this immediately, they’re gone. And they’re not coming back.

HOW WE FIX BOTH PROBLEMS WITH SEO & CONVERSION COPY

The Two-Part System That Fills Your Calendar

LOCAL SEO & AI SEARCH OPTIMIZATION

Get Found When Customers Are Ready to Hire

We optimize your visibility across every channel where customers search.

  • Google Maps & Local Search
  • Google Search Rankings
  • AI Recommendations

Qualified leads who are ready to hire find you first.

Local SEO & Conversion Copywriting for Service Businesses
Conversion Copywriting and Content Services

WEBSITE COPYWRITING & CONVERSION OPTIMIZATION

Turn Traffic Into Customers

We develop copy that works at every stage of the customer journey.

  • Conversion copy that guides them to take action now
  • Email sequences that build trust and keep their attention
  • Case studies and testimonials that overcome objections

You get more immediate conversions from ready-to-buy visitors, PLUS you capture and nurture the ones who need more time.

WHAT MATTERS WHEN YOU CHOOSE A MARKETING PARTNER

Four Things That Separate Real Results From Empty Promises

  • Your marketing sounds like your business
  • You understand what you're paying for
  • Your marketing gets smarter over time
  • You strategy adapts based on what's working

Ongoing Optimization as Algorithms Change

AEO for ChatGPT, Claude, and Gemini Recommendations

10+ Years SEO & Conversion Copywriting Experience

Transparent, Educational Partnership

Website copywriting for service businesses

ENDORSED BY INDUSTRY EXPERTS​

What Marketing Leaders Say About Working With Me​

Joan is a stellar writer with a knack for nailing voice and tone immediately. Working with her was easy and refreshing. She wrote a weekly newsletter, social posts, carousel copy and more for us and maintained open rates higher than industry average and was always looking for feedback and areas to improve. Joan isn't just a fantastic writer, she's a great SME and can dive into complex topics in a way readers really resonate with. If you're looking to work with a writer, I would highly recommend adding Joan to your team.
Paige Peterson, MSMK, Sweet Fish Media
Paige Peterson, MSMK Sweet Fish Media
Joan is a thoughtful leader and brilliant writer. She has a gift that when applied to the financial realm, makes complex topics easy to comprehend. I loved collaborating with Joan and appreciate her gift for SEO copywriting and editing. She was excellent with communication and voicing her concerns in an effective way. Thank you, Joan!
Becca Lynn Sezgen
Becca Lynn Sezgen Chief Marketing Strategist

CASE STUDIES

More Visibility, More Leads, More Revenue

These service businesses were losing jobs to competitors who were just easier to find online. Here’s what changed when they fixed their search visibility and website messaging.

Experienced Plumbing Company

SEO and website copywriting for plumbing businesses

A plumbing company with 15 years of experience was losing calls to newer competitors who showed up first online and in Google Maps.

What We Did

  • Optimized Google Business Profile
  • Rewrote and optimized website copy to highlight experience
  • Targeted high-intent keywords

Results

  • 25% increase in organic traffic that held steady for 8+ months
  • Visitors now spend 2x longer on the site (a sign they're finding what they need)
  • Now consistently booking jobs from organic search

Chimney & Masonry Company

SEO and website copywriting for masonry contractors and builders

A masonry company with exceptional craftsmanship was invisible in search and when customers asked AI tools for recommendations.

What We Did

  • Structured content for AI answer engines (AEO)
  • Revised SEO strategy to emphasize expertise and authority
  • Refreshed website copy to highlight their full spectrum of services

Results

  • 25%+ organic traffic growth within 3 months
  • Now cited by ChatGPT several times per month when users ask for local recommendations
  • Increased lead quality from customers who already trust them before calling

Home Remodeling Company

SEO and website copywriting for designers and remodel contractors

A remodeling company with industry awards and decades of experience had a generic website that didn't reflect their expertise.

What We Did

  • Rewrote all website copy to showcase awards and certifications
  • Optimized for high-intent searches contractors
  • Added trust signals throughout the customer journey

Results

  • Organic traffic tripled in 4 months
  • Started appearing in Claude.ai AI search results
  • Higher-quality leads from customers who did their research and chose them intentionally

LET'S TALK ABOUT YOUR BUSINESS

Get a Free Marketing Review

Book a free strategy call to:

  • Look at your current Google, Maps, and AI visibility
  • Identify the biggest gaps in your search visibility
  • Recommend the fastest path to getting found by more ready-to-hire customers
How to Write a High-Converting Google Business Description (With Examples)

How to Write a High-Converting Google Business Description (With Examples)

You have 750 characters to convince someone searching on Google that your business is the…
Learn More
7 Google Business Profile Mistakes That Kill Local Rankings

7 Google Business Profile Mistakes That Kill Local Rankings

Right now, someone in your area is searching for exactly what you offer. They're ready…
Learn More