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How to get found on Google Maps
Local SEO / Marketing

Your Google Business Profile Might Be Quietly Costing You Customers

https://open.spotify.com/episode/62TYbbk79WTQJuU3RgRsyJ?si=ad8f5014a2374863 If you haven’t looked at your Google Business Profile in a few months or years, this might be uncomfortable to hear: Your profile isn’t just sitting there. It’s shaping…

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May 21, 2026
review responses are marketing
Marketing / Buyer Persona / Local SEO / SEO

Your Review Responses Are Marketing (Whether You Realize It or Not)

Every review response you write has two audiences: the person who left it, and every future customer deciding whether to call you. https://open.spotify.com/episode/0rFEuWmtoldG6yxN3m8EM6?si=1b57a7fd45cd4f60 Most business owners treat review responses like…

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May 21, 2026
visibility for your business
Copywriting / Content Writing / Local SEO / Marketing / SEO

The Best Contractor Isn’t Always the One Who Gets the Call

You can be better than your competitors and still lose business to them. https://open.spotify.com/episode/51qC8DSPYLgpTqstRK5Yja?si=e847c9bba53247ca Look, the best contractor in your market might also be the least visible one. That's a…

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May 21, 2026
Symbolism in Marketing
Marketing

The Hidden Language Your Brand Already Speaks: Symbolism in Marketing

There's a twin-tailed siren on your coffee cup, and she's been doing her job for over fifty years. Most people glance at the Starbucks logo and see a mermaid-looking figure…

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May 19, 2026
Benefits of email marketing
Email Marketing / Content Writing / Copywriting / Marketing

Why Your Email List Deserves More Attention Than Your Feed

Your followers belong to the platform. Your subscribers belong to you. Social media is incredible. It connects you with new people every single day. It lets you show your work…

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May 4, 2026
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